instant creative. just add water.

I will let you into a little secret, the more student videos I see the more I realise they are all the same. They all sound as if they have been shot in the studio. Until your programme sounds as if it was shot ‘on location’ don’t tell anybody, just sit and listen to the backgrounds of other programmes and have a secret smile.

Lyver, Des. The basics of video sound. Focal Press, Oxford, 2000. Page 136.